Verbiage

Broadway Square

“Broadway Square” is the official name of Fargo’s Broadway Square civic plaza, and a proper noun. Please, do NOT refer to us as The Broadway Square – similar to Starbucks or Target.

Fargo Broadway Square and FBS

“Fargo Broadway Square” should be used when referring to our website, social media accounts, or as a hashtag (as those are FargoBroadwaySquare.com, @FargoBroadwaySquare, and #FargoBroadwaySquare) or in the case of geographically delineating our Broadway Square from other geographical Broadway Squares (such as the one in Tyler, TX). “FBS” can be used when an extremely shortened version of our name is needed and “The Square” doesn’t work or is too long. Under no circumstances should “BS” be used as a shortened version of “Broadway Square.”

Square vs. Plaza

Following the long tradition of “town squares,” Broadway Square should be referred to as a square, and not a plaza, park, amphitheater, etc.

The Square

When referring to Fargo’s Broadway Square repeatedly and in familiar and fond terms, we do so by calling it “The Square.” Please note “The” and “Square” should always be capitalized in this context, making it a proper noun, with a modicum of respect.

"At The Square"

When referring to events occurring at Broadway Square, use the phrase “at The Square” or “at Broadway Square.” Do NOT use “in the Square” or “on the Square,” for the purpose of consistency.

Writing For & About FBS

AP Style

Broadway Square uses the Associated Press guidelines to consistently shape our message. Please refer to the most recent Associated Press Style Guide: apstylebook.com/

Voice

Broadway Square’s voice is one of bold authenticity, inclusion, and respect, with the occasional streak of playfulness. We aim to be professional, knowledgeable, approachable, fun and welcoming to all.