Broadway Square works to convey our values in action as we share the stories and accomplishments of The Square. In an effort to create an evolving dialogue with our community, we focus on the themes of engaged community members, collaborations, placemaking efforts and activations, inclusive amenities, urban design and various methods of storytelling through art.
Photos
Photographs included in Broadway Square’s official branding, marketing, and social media materials are high-quality, vibrant images with a story to tell. We strongly value images that share a story, capture a meaningful moment, or convey someone’s unique artistic voice. Photos featuring people of all ages, races, abilities, talents, and walks of life engaged with some aspect of Broadway Square are encouraged.
Videos
Broadway Square utilizes carefully crafted video stories as well as on-the-fly video interviews, programming snapshots, and video featurettes of The Square and its offerings to share our brand’s efforts and accomplishments with the public. When shooting video for The Square, it’s important to highlight the diversity of the features and opportunities available at Broadway Square, as well as the broad range of public who are experiencing and utilizing Broadway Square.
Design Shape
The shape of a square is to be used thematically on Broadway Square’s marketing materials, rather than that of a circle or rectangle. Broadway Square’s print materials including business cards, posters, brochures etc. are to be shaped in a square-like fashion, rather than the traditional rectangular one whenever possible.
